Sonja Bjelobaba is Director of the Centre for Research Ethics & Bioethics (CRB) and Researcher in Research Integrity at Uppsala University. She is also Senior Lecturer in Serbian, Croatian, and Bosnian at the Department of Modern Languages. Her research focuses on research integrity, academic integrity, publication ethics, and the impact of generative AI on research, scientific publishing, and higher education. She has developed modular courses in research integrity for researchers and doctoral students at Uppsala University. Bjelobaba holds a PhD in Slavonic Languages from the University of Gothenburg. Between 2020 and 2023, she coordinated the Erasmus+ strategic partnership project BRIDGE – Bridging Integrity in Higher Education, Business and Society (2020-1-SE01-KA203-077973).